Secure Your Future.
Protect Your Legacy.

Clarity. Confidence. Peace of Mind.

Holistic Finacial, Estate and Business Planning designed to protect your wealth, family and legacy at every stage of life.

I Help Families To Protect Their Wealth & Relationship

我帮家庭避免将来因为钱财起争执

Is Estate Planning Just Writing A Will?

What Made A Will Valid?

Qualifications

2023

Chartered Life Underwriter®/ Singapore (CLU® / S)

2021

Associate Specialist in Estate Planning (ASEP®)

2020

Chartered Financial Consultant® / Singapore (ChFC® / S)

2017

Certified Financial Planner (CFP®)

2012

Associate Estate Planning Practitioner (AEPP®)

2011

Professional Estate Planner with Rockswills

The Problem → The Promise

Financial decisions shouldn’t feel overwhelming.

Many people delay financial and estate planning because:

They’re unsure where to start
They fear making the wrong decision
They don’t fully understand the long‑term consequences

But waiting comes at a cost.

My role is to give you clarity to act with confidence.

I help individuals, families and business owners create clear, structured and sustainable financial plans that protect what they’ve built and prepare for what’s ahead.

About Evelyn Xu

Your Partner in Long‑Term Financial Confidence

Hello, I’m Evelyn Xu, a Certified Financial Planner, Chartered Financial Consultant, Associate Estate Planning Practitioner with over a decade of professional experience.

I believe financial planning is not about selling products, it’s about understanding people.

My approach is:

Holistic – addressing both personal and business needs
Personalised – no one‑size‑fits‑all solutions
Long‑term focused – built for every stage of life

I work closely with my clients to design financial strategies that provide:

What Sets Me Apart

Prompt & Accountable Service

I respond as quickly as possible. If I can’t reply immediately, I take ownership and follow up. Because your concerns matter.

Honest & Transparent Advice

No pressure. No hidden agendas. Only recommendations aligned with your best interests.

Relationships Over Transactions

I value long‑term partnerships built on trust, respect and consistent results.

Commitment to Excellence

Through continuous learning and professional development, I stay current so you receive relevant, reliable guidance in an ever‑changing financial landscape.

My Mission

“I am convinced about what I do and will continue to carry my convictions in sharing the importance of early financial planning with the community around me.”

Core Values

Commitment

Fully dedicated to serving my clients with care, competence and integrity at every stage of their financial and estate planning journey.

Education

Believe in lifelong learning to stay current and provide relevancy for an informed guidance in a constantly evolving financial landscape.

Gratitude

Value every client’s relationship and approach each one with respect and appreciation. Their trust drives me to stay grounded and gives meaning to my work.

Professionalism

Always uphold the highest standards of ethics, confidentiality and clear communication to foster a relationship built on trust and consistency.

My Services

Wealth Accumulation & Protection Planning

Build, protect and future‑proof your financial foundation.

Family, Disability & Illness Income Planning
Children’s Education Planning
Retirement Planning
Legacy Planning
Employee Benefits Solutions
Key Man Planning
Business Insurance Planning

Wealth Distribution & Estate Planning

Ensure your assets are transferred smoothly, efficiently and according to your wishes.

Will Planning
Trust Planning
Lasting Power of Attorney (LPA)
Private Trust Company
Buy / Sell Agreements

General Insurance Planning

Comprehensive protection for personal and business risks.

Retail / Office Insurance
Directors & Officers Liability Insurance
Personal / Public Liability
Cyber Insurance
Workmen Injury Compensation
Home Insurance
Travel Insurance

Mortgage Planning

Make informed decisions for one of your biggest financial commitments.

Mortgage Loan Consultancy (New Loan / Refinancing)

Testimonials

Real Stories, Real Trust

Albert Chan

Engineering Director

I get to know Evelyn when she was at Thomson Plaza doing her roadshow. My trust in her grows over time and she would always make sure to know what I own before doing her recommendations.

She would also remind me on what to take note in our next review in case I overlooked them. Hence, I refer her to do my family planning and eventually for my company & estate planning too. I feel assured in placing my business with her that I know she would be there for me and my family if the needs arises.

Thank you Evelyn!

Vanitha

Educator

I have known Evelyn since 2008. We happened to meet during a roadshow and the friendship has continued since then. She has been my advisor and has taught me that financial planning is important to have a secure future in my old age.

She gives very sound advice and has all the knowledge needed at her fingertips. She also never fails to message me and check up on me. I also always get a birthday card from her every year! I am glad that I met her and I have also gained a friend!

Shujing

IT Consultant

I wanted to take a moment to express my sincere gratitude for the exceptional service you have provided me over the past 14 years. Your professionalism, attention to detail and willingness to go above and beyond to help me with my insurance needs have been truly remarkable.

I have always been impressed by your responsiveness and willingness to answer any questions I may have had and your expert advice has been invaluable to me. Whether it was navigating a difficult claims process or choosing a new insurance policy, you were always there to provide guidance and support.

I am so thankful to have you as my financial consultant for all these years and would recommend you to anyone looking for insurance services. Thank you again for all of your hard work and dedication. I wish you continued success in your career.

Leon Lim

Engineering Manager

Evelyn has changed my perception of typical finacial consultants who are only concerned with meeting their own KPIs. She is dedicated, exhibits passion in her work and genuinely cares for her clients.

I'm happy to have her as my representative and wish her greater success in many more years to come.

Jia Yih

Scientist

Evelyn Xu became my Financial Consultant during the start of my career. I had met her during one of their roadshows and she has been advising me on the investment and insurance needs ever since.

I find that Evelyn is patient and easy to work with and is someone that I can depend on to help me navigate the ins and outs of financial planning.

We have thus developed a successful relationship from my time as a novice investor to my current preparations for retirement. I therefore trust her to give me sound advice and would gladly recommend her for your investment and insurance needs.

Michael Teo

Deputy Director / Development Management

I've known Evelyn since more than 10 years ago when she took over my insurance portfolio from my previous financial consultant. At that time, I was not particularly focused on building up my portfolio and diversifying any investment but I found her to be genuine in her approach and knowledgeable in the solutions she can provide.

She was also patient and I sensed that she was building this adviser-client relationship for the long haul. Evelyn is able to read her clients well and knows how to tailor her advice according to the different seasons of life her clients are in. In doing so, she isn't pushy or demanding and she conducts herself in a manner that is well received by her clients.

Through the years, Evelyn helped my wife and I build up a comprehensive insurance portfolio, which was extended to our children when they arrived. This has given us assurance and relieved us of worry that can come from not having sufficient insurance coverage if required.

Sheryl Lee

IT Consultant

I'm glad my cousin is a financial consultant whom I can count on for her professionalism and knowledge. Thank you for all the help you have provided me with my insurance needs.

Thank you for taking the time to thoroughly explain my policy and answer my questions. Your guidance and expertise have given me peace of mind knowing that I have the right coverage for my needs.

I also appreciate your quick responses to my inquiries and your willingness to go above and beyond to get answers to my queries even if you did not have them on hand at that moment.

Thank you for your exceptional service and a caring financial consultant.

Jason Tan

Vice President

Evelyn, we went to the same secondary school together. Throughout the many years of experience with Evelyn, she has constantly improved the way she conducted her businesses and has always provide very good services to me and my family.

Whenever we need any advice or services with regards to our policies, she is always very prompt in her responses and she has made us feel very assured that our future and our kids' future are in good hands with the coverage provided by our policies.

We can always go to sleep without worrying what will happen if something will to happen suddenly out of our expectations.

Joanne Lim

Educator

I have known Evelyn since secondary school. We are friends for close to two decades. She provides financial advice to my husband and I. She would always be available to advise us when we need any clarification.

She is proactive and makes effort to meet up with us for policy review. Evelyn is an inspiration to many of us. She is always willing to learn new skills and is positive towards learning. Besides, she is open to feedback and continuously works her best to become better.

As a friend or financial consultant, she treats all her customers with respect and takes pride in her work. She is very thoughtful. I still remember that she sent us masks and cakes during the pandemic.

It really touched our hearts. We feel assured that she is our consultant as she will ensure that we are well covered.

Hang Kiang

Civil Servant

I know Evelyn when she was assisting in my corporate hospital claims. My journey with her is a pleasant and fruitful one. Every engagement we had is always full of insights.

She is very well equipped with the knowledge of her products and possess an outstanding service attitude. She seeks to understand the needs of her client and offer feasible recommendation fulfilling those needs, safeguarding our interests.

She is very helpful, dedicated and prompt in her responses, answering queries and offering assistance. She will go the extra mile to support her client. Her service is highly recommended.

You will not be disappointed to engage her in safeguarding your interest.

Brian Yap

Managing Director

I get to know Evelyn when my previous consultant has left and she took over the servicing of my portfolio. Our friendship grows over time and I entrusted her to plan for me and my family on insurance and estate planning matters.

I found her responsible and reliable. She is prompt in her reply if I have any questions. She would always do a catch up with me and I always find her full of passion and energy in what she is doing, never fails to value add to me in our meet ups. Keep going and all the best to you!

Evelyn Tay

Tutor

I have known Evelyn for 15 years. She is a very sincere person. She will always go an extra mile for you be it personal or business related.

When it comes to financial planning, she will always prepare beforehand and consider your situation before any form of recommendations.

She is experienced, responsible and professional.

Jeff Heng

Civil Servant

I have known Evelyn for more than 20 years. She is knowledgeable in the field of financial planning and always make effort to meet up for policy review and updates.

She is a competent and responsible financial consultant who would work out a sustainable plan to achieve her clients' needs. Whenever I have a question or concern with my policies, she will work on them right away and go into the details so that I can make an informed decision.

Given her credibility, I approached her again to work out a medical/hospitalisation plan for my kids. I would recommend her to my friends and family.

Yuhong

Global Purchasing Manager

I got to know Evelyn when my previous financial consultant left abruptly. Evelyn took over my portfolio and has been managing it diligently since 2007.

Evelyn is very meticulous and down to earth person. As an consultant and also a good friend, she is always there to look out for my interests and provide me with valuable advice. We would aim to meet up at least 1-2 times a year to review the overall portfolio or a normal chit-chat as a friend.

Evelyn has been very persistent on upgrading or restructuring my critical illness plan. Despite my initial reluctance, Evelyn has followed up several times and made a lot of effort to run through multiple scenarios and how I can maximize my coverage.

In the end, I accepted her advice after more than several meet ups and I don’t regret it!

Hian Jin

Account Director, JLL

I got to know Evelyn a long time ago when we were all at our previous roles.

Evelyn’s service is top notch! Her service and response are always timely. She takes the effort to explain the content of policies to us, and also to remind us again when we forget!

She has showed us what are the important protection and steps that we need to do. Eg.: insurance, will, etc. She will also advice on what we should be focusing on during the various stages of our lives.

Neville Lim

Retiree

I knew through a referral back in the year 2011. In the past 12 years, Evelyn had progressively helped me with my insurance and investment needs.

Throughout that time situation and priorities changed, Evelyn was there. Evelyn is professional and has high learning agility. Over the course of 12 years, she has grown in business acumen and has ensured that I had access to relevant products that will safeguard my health, wealth and fulfilling my needs that I could not see that I needed, myself. And she will always be ready to support me whenever I asked her for help.

As my needs evolves dependent on the stage of my life, Evelyn was there to reevaluate my portfolio, ensuring that important areas at every stage of life are addressed.

Now that I’m closer to my retirement years, she’s focusing on having multiple income streams that will ensure I’m as cozy as I can be into retirement. And progressively reducing debts. And all aligned with what I want.

Thanks Evelyn for everything.

Alvin Tan

CEO

I got to know Evelyn through cold calling many years back. She has been prompt in her responses and someone I can trust if I need her advice on insurance or estate planning.

She will offer a better choice of insurance solutions if she finds any. I am a believer in insurance for protection and steady wealth accumulation and I have many policies from various insurers and banks.

Evelyn is the one who makes an effort to do the summary for me and my family so that I have a good overview of my portfolio summary.

She also knows my family members and I feel assured of doing business with her that she will be there for me and my family should the needs arise.

Mark Tan

Technical Manager

I get to know Evelyn when she just joins this industry through a recommendation. Throughout the years, which I known her, she has shown much dedication towards her career, finding ways to improve herself as well as receive valuable feedback from her clients.

She started to share more stuffs like estate planning when my career path started to become stable. Up to date, most of my policies including my family are being purchased through her. Lots of invitation to seminars throughout the years I have known her for broadening my knowledge.

During this covid pandemic, she keeps in contact and updates through WhatsApp and zoom meetings. Following up and keeping in line with market trends. One positive impression from her which I want to highlight is during the start of the covid pandemic in 2020, there was a time where surgical masks were expensive and hard to get.

She managed to get kids surgical masks to be sent to my house. That was the most touching thing I have remembered. I think that is why I still recommend her to my friends and still keep in touch with her. A friend that can be treasured and kept.

A big thank you sincerely to her and keep it up!

Nishant

Software Architect

I know Evelyn for a long time, I met her in Expo fair. Generally, I always avoid taking insurance but she was so very thorough and professional in explaining the insurance policies suitable to my needs that I finally took the policy and am happy that I followed her guidance.

Other financial consultants just sell the policies and disappear, but she is always available for us despite being busy and always very helpful. She's very professional, never in hurry, she studies the requirements carefully and explains very well in details.

Her suggestions are very meaningful, she's built my trust and I value her suggestions. She was a stranger a few years back but now she's like a close friend to me whom I can trust.

Happy to have known you Evelyn !!

Wee Wah

Project Manager

I previously worked in the construction industry and I knew that I needed more insurance coverage for my family and myself, partly because of the nature of my work and also because my existing insurance coverage isn’t sufficient. To note that the last insurance policy is a sum assured of $20K which I bought during army days.

Coincidently, I chanced upon Evelyn in 2007, who presented the insurance policies to me. My impression is that she knows about the policy well and can explain the pro and cons of each package that suit my need. I am delighted that she takes pride in her job and usually goes the extra mile to explain the coverage in detail.

Since then, I have bought a few policies from her, including the hospitalization plan and my wife is also now a customer of Evelyn. I think that the hospitalization plan is essential to all individuals because SG's medical fee is increasingly expensive and it reliefs the financial burden from you and your family when the need really arises. I recommend that one should get a rider if you can afford it. Of cos, equally important is to have a reliable financial consultant whom you can always turn to if you run into problems with any claim matter.

Chen Hian

System Engineer

We met back around 2014 at a roadshow in NUS.

Evelyn is meticulous, taking time to know about your current situation in life and run through her thoughts as she makes recommendations.

What I benefit most would be her sharing regarding health. At my age, healthcare and medical expenses are not a big factor in my financial planning.

Speaking with her has helped to bring to attention to this part which I neglected.

Start With a Conversation
Not a Commitment

Your financial journey doesn’t begin with a product. It begins with clarity.
Let’s review where you are today and explore how to protect and grow what matters most to you.

Secure Your Future. Protect Your Legacy.